Legend on Brands

Years of leading brands, both international and national, have given us a special insight into what brings brands alive in the public mind. When the brand is authentic, when it communicates meaning, not just recognition, when it speaks eloquently of the qualities that set your company apart… then you have a brand worth investing in.

In this section of Legend’s site will be articles, white papers and commentary on how brands work and how to exploit their value.

Legend on Language

When I first heard this, about thirty years ago, I thought it was a joke. “There are only two times when companies are aware of how they sound, when talking to the city, and when working with their advertising agency. But then, the agency does most of the talking so perhaps it is only one time”.

But language is how companies compete, it’s your words against theirs. Language is the primary tool for creating change, for inspiration, for leadership, for processes, for creativity, innovation and relationships.

Welcome to News and Views

News of new commissions and projects, commentary on hot communication issues, tips and tricks for corporate writers. All the good stuff is coming here! Do call by occasionally and see what we’re up to. It can be fun, furious, celebratory or critical, light or heavy. I really all depends on what is going on in the big ‘out there’. This is a new blog so it will probably take a while for news of it to spread and responses to develop, but do spread the word if you find it interesting and let’s see what develops.