What use is a website to a local business?

So many local businesses, especially retail service businesses, like plumbers, hairdressers and so on, rely solely on personal recommendations to get new customers. This means that your marketing relies upon other people’s accidents of conversation. Mary happens to meet Angela, Angela happens to comment on Mary’s hair, Mary happens to be in the mood to talk about her hairdresser, her hairdresser happens to be you. Bingo! Four accidents in a row and you just got a recommendation.

But surely your website can’t actively draw in new customers can it? Perhaps you have a single location, a shop in Yourtown, what is the point of promoting your business on the interenet when 99.9999% of people who might see it couldn’t possibly access your service?

Yes, your website can attract people local to you who have never heard of you, and it can be extraordinarily effective.

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